What if marketing stopped being one more thing you worry about or carry?
Freelance head of marketing for growing businesses, without the full-time hire. Fractional, embedded or project-based. Strategy and hands-on execution, from one person.
Freelance head of marketing for growing businesses, without the full-time hire. Fractional, embedded or project-based. Strategy and hands-on execution, from one person.
Freelance head of marketing for growing businesses, without the full-time hire. Fractional, embedded or project-based. Strategy and hands-on execution, from one person.
Does this sound familiar?
You or your sales lead are still carrying marketing on top of everything else
Marketing is spread across people, tools and freelancers, and nobody senior owns it
You’re ready for the next stage of growth, but your website, CRM and team aren’t set up for it yet
Someone left, and you need experienced hands without rushing into a permanent hire
You’re putting effort and budget into marketing, but you can’t tell what’s actually working
You get attention and enquiries, but not enough of them turn into clients or customers
You have a project in mind (a website, a CRM, a repositioning) but nobody with the time or experience to lead it
Does this sound familiar?
Does this sound familiar?
You or your sales lead are still carrying marketing on top of everything else
Marketing is spread across people, tools and freelancers, and nobody senior owns it
You’re ready for the next stage of growth, but your systems and teams aren’t set up for it yet: a new website, CRM or funnel, and everyone pulling in the same direction
Someone left, and you need experienced hands without rushing into a permanent hire
You’re putting effort and budget into marketing, but you can’t tell what’s actually working
You get attention and enquiries, but not enough of them turn into clients or customers
You have a project in mind (a website, a CRM, a repositioning) but nobody with the time or experience to lead it
You or your sales lead are still carrying marketing on top of everything else
Marketing is spread across people, tools and freelancers, and nobody senior owns it
You’re ready for the next stage of growth, but your website, CRM and team aren’t set up for it yet
Someone left, and you need experienced hands without rushing into a permanent hire
You’re putting effort and budget into marketing, but you can’t tell what’s actually working
You get attention and enquiries, but not enough of them turn into clients or customers
You have a project in mind (a website, a CRM, a repositioning) but nobody with the time or experience to lead it
Why me, and what changes for you when we work together?
Someone senior to hand marketing to. I set the direction and priorities, then do the work myself or lead the team that does. No decks that go nowhere. You get someone who has run marketing and sat on management teams, for the days you actually need.
Marketing that answers to revenue. Marketing becomes part of your commercial engine, working side by side with bd, sales and account management, so everyone is chasing the same goals.
Stop guessing, start seeing. When teams pull in different directions and nobody can say where growth comes from or where it slips away, I look at the whole picture and find where the pieces fit. Then we build one commercial pipeline across your systems and teams, optimised by AI and automation, so you end up with numbers you can trust.
Your voice, only sharper. Most of what gets written these days sounds like ChatGPT. I pick up your company’s voice, use AI to go faster, and then do the part it can’t: make it sound like you on your best day, with the edge that will be remembered. Writing is the thing I do best, and it has won me jobs.
Get marketing off your to-do list.
I plug into your business and take ownership, so marketing and sales pull the same way, priorities are clear and you can focus on running your business.
Get marketing off
your to-do list.
I plug into your business and take ownership, so marketing and sales pull the same way, priorities are clear and you can focus on running your business.
Get marketing off your to-do list.
I plug into your business and take ownership, so marketing and sales pull the same way, priorities are clear and you can focus on running your business.
Why me, and what changes for you when we work together?
Someone senior to hand marketing to. I set the direction and priorities, then do the work myself or lead the team that does. No decks that go nowhere. You get someone who has run marketing and sat on management teams, for the days you actually need.
You get marketing that works with sales and answers to revenue. Marketing becomes part of your commercial engine, working side by side with sales and account management, so demand, conversion and retention are driven by the same people towards the same number.
You stop guessing, start seeing. When teams pull in different directions and nobody can say where growth comes from or where it slips away, I look at the whole picture and find where the pieces fit. Then we build one commercial pipeline across your systems and teams, optimised by AI and automation, so you end up with numbers you can trust.
It’s your voice, only sharper. Most of what gets written these days sounds like ChatGPT. I pick up your company’s voice, use AI to go faster, and then do the part it can’t: make it sound like you on your best day, with the edge that will be remembered. Writing is the thing I do best, and it has won me jobs.
Why me, and what changes for you when we work together?
Someone senior to hand marketing to. I set the direction and priorities, then do the work myself or lead the team that does. No decks that go nowhere. You get someone who has run marketing and sat on management teams, for the days you actually need.
Marketing that answers to revenue. Marketing becomes part of your commercial engine, working side by side with bd, sales and account management, so everyone is going after the same goals.
Stop guessing, start seeing. When teams pull in different directions and nobody can say where growth comes from or where it slips away, I look at the whole picture and find where the pieces fit. Then we build one commercial pipeline across your systems and teams, optimised by AI and automation, so you end up with numbers you can trust.
Your voice, only sharper. Most of what gets written these days sounds like ChatGPT. I pick up your company’s voice, use AI to go faster, and then do the part it can’t: make it sound like you on your best day. Writing is the thing I do best, and it has won me jobs.
I'm not a consultant with a deck, nor a marketer with a task list.
I take ownership of marketing, from strategy to execution.
I'm not a consultant with a deck, nor a marketer with a task list.
I take ownership of marketing, from strategy to execution.
I'm not a consultant with a deck, nor a marketer with a task list.
I take ownership of marketing, from strategy to execution.
Are we a fit? (And who I’m not for)
You hear what’s off in week one, not in quarter three. I’ll tell you what I think even when it’s uncomfortable, and I’ll always put your business first.
You can lean on my commercial instincts. I spot what will or won’t work early, and I test it quickly, so we move forward with confidence. It’s a mix of experience, pattern recognition and a feel for how the pieces fit together.
Nobody has to manage me. I move quickly between challenges, make decisions, take ownership, and bring a strong point of view, so you don’t have to hand-hold, chase or brief me twice.
We’ll do great together: You’re ambitious, you move fast, you’re open, and you want someone who’ll tell you what they see.
Probably not: You want a yes-person, months of process before any decision, or marketing that stays politely in its lane.
Are we a fit? (And who I’m not for)
You hear what’s off in week one, not in quarter three. I’ll tell you what I think even when it’s uncomfortable, and I’ll always put your business first.
You can lean on my commercial instincts. I spot what will or won’t work early, and I test it quickly, so we move forward with confidence. It’s a mix of experience, pattern recognition and a feel for how the pieces fit together.
Nobody has to manage me. I move quickly between challenges, make decisions, take ownership, and bring a strong point of view, so you don’t have to hand-hold, chase or brief me twice.
We’ll do great together: You’re ambitious, you move fast, you’re open, and you want someone who’ll tell you what they see.
Probably not: You want a yes-person, months of process before any decision, or marketing that stays politely in its lane.
Are we a fit? (And who I’m not for)
You hear what’s off in week one, not in quarter three. I’ll tell you what I think even when it’s uncomfortable, and I’ll always put your business first.
You can lean on my commercial instincts. I spot what will or won’t work early, and I test it quickly, so we move forward with confidence. It’s a mix of experience, pattern recognition and a feel for how the pieces fit together.
Nobody has to manage me. I move quickly between challenges, make decisions, take ownership, and bring a strong point of view, so you don’t have to hand-hold, chase or brief me twice.
We’ll do great together: You’re ambitious, you move fast, you’re open, and you want someone who’ll tell you what they see.
Probably not: You want a yes-person, months of process before any decision, or marketing that stays politely in its lane.
Some things I've done
Repositioned Nedstar from an ethanol supplier to a global sourcing partner, with a new brand direction and a four-language website. It opened new product lines and diversified revenue across new markets.
Built one HubSpot funnel across marketing, business development, sales and account management, with automation that powers account-based marketing for key accounts and improves retention.
Scaled a marketing team from one to six during a rapid-growth phase.
Built a company’s commercial setup from scratch: a HubSpot funnel, a website rebuilt around clearer messaging and case studies, and events of 80 to 100 people that brought in partnerships, leads and client work.
Led marketing and business development teams and set go-to-market strategies for multiple international markets.
Ways to work with me
Ways to work with me
Whether you need someone to run your marketing, lead a project or work out what’s stuck, here’s how it works:
Bring me into your team | Embedded marketing leadership
I work with you one to max three days a week, as your head of marketing or as an owner of a specific area such as website/CMS, CRM, automation and AI, or content.
You know what you need | Project leadership
I lead or deliver a defined project: website, CRM, marketing automation, ABM, funnel or repositioning.
I lead or deliver a defined project: website, CRM, marketing automation, ABM, funnel or repositioning.
Something is stuck | Marketing audit & plan
I audit what’s holding growth back before recommending more marketing, then turn it into a practical plan.
I audit what’s holding growth back before recommending more marketing, then turn it into a practical plan.
Some things I've done
Repositioned a company from an ethanol supplier to a global commodity sourcing partner, with a new brand direction and a four-language website. It opened new product lines and diversified revenue across new markets.
Built one HubSpot funnel across marketing, business development, sales and account management, with automation that powers account-based marketing for key accounts and improves retention.
Scaled a marketing team from one to six during a rapid-growth phase.
Built a company’s commercial setup from scratch: a HubSpot funnel, a website rebuilt around clearer messaging and case studies, and events of 80 to 100 people that brought in partnerships, leads and client work.
Led marketing and business development teams and set go-to-market strategies for multiple international markets.
Some things I've done
I worked with Claudia closely when she was our Head of Marketing. She quickly understands a business, brings structure to marketing challenges, and turns strategy into practical execution. I would recommend her to companies looking for an experienced, hands-on marketing professional.
I worked with Claudia closely when she was our Head of Marketing. She quickly understands a business, brings structure to marketing challenges, and turns strategy into practical execution. I would recommend her to companies looking for an experienced, hands-on marketing professional.
Director at Nedstar
I worked with Claudia closely when she was our Head of Marketing. She quickly understands a business, brings structure to marketing challenges, and turns strategy into practical execution. I would recommend her to companies looking for an experienced, hands-on marketing professional.
Director at Nedstar
Claudia helped me see what was holding my business back, then helped me fix it: new positioning, new messaging, a new website and a LinkedIn profile and presence that finally sounds like me. Few months later, I went from needing more clients to having a waiting list.
Claudia helped me see what was holding my business back, then helped me fix it: new positioning, new messaging, a new website and a LinkedIn profile and presence that finally sounds like me. Few months later, I went from needing more clients to having a waiting list.
Claudia helped me see what was holding my business back, then helped me fix it: new positioning, new messaging, a new website and a LinkedIn profile and presence that finally sounds like me. Few months later, I went from needing more clients to having a waiting list.
Alessia di Giacomo
Founder and Career coach
After over 20 years in business, it’s easy to rely on what’s always worked. Claudia brought a sharp commercial mindset and pushed us to look at our company with fresh eyes. We came away with a direction we hadn’t considered and a system to support it. We could always count on her to deliver and even after she left we kept the structure she built.
After over 20 years in business, it’s easy to rely on what’s always worked. Claudia brought a sharp commercial mindset and pushed us to look at our company with fresh eyes. We came away with a direction we hadn’t considered and a system to support it. We could always count on her to deliver and even after she left we kept the structure she built.
After over 20 years in business, it’s easy to rely on what’s always worked. Claudia brought a sharp commercial mindset and pushed us to look at our company with fresh eyes. We came away with a direction we hadn’t considered and a system to support it. We could always count on her to deliver and even after she left we kept the structure she built.
Daan Schietecat
Director at Ijs-Garant
Tell me what you need: whether's someone to take over marketing or lead a project.
I’ll listen first, then tell you honestly whether and how I can help.
Tell me what you need: whether's someone to take over marketing or lead a project.
I’ll listen first, then tell you honestly whether and how I can help.
Tell me what you need: whether's someone to take over marketing or lead a project.
I’ll listen first, then tell you honestly whether and how I can help.
CLAUDIA ANTOLICH
Marketing that drives growth.
Claudia Antolich
hello@claudiaantolich.com
Amsterdam, The Netherlands
KVK: 42038112
VAT: NL005447521B64
© 2026 Claudia Antolich. All rights reserved.
CLAUDIA ANTOLICH
Marketing that drives growth.
Claudia Antolich
hello@claudiaantolich.com
Amsterdam, The Netherlands
KVK: 42038112
VAT: NL005447521B64
© 2026 Claudia Antolich. All rights reserved.
CLAUDIA ANTOLICH
Marketing that drives growth.
Claudia Antolich
hello@claudiaantolich.com
Amsterdam, The Netherlands
KVK: 42038112
VAT: NL005447521B64
© 2026 Claudia Antolich. All rights reserved.