Claudia Antolich | Freelance marketing lead

Someone senior to run your marketing, lead a project or find what’s holding growth back.

Pick the way that fits, or tell me what you need and we’ll shape it together.

Claudia Antolich | Freelance marketing lead

Someone senior to run your marketing, lead a project or find what’s holding growth back.

Pick the way that fits, or tell me what you need and we’ll shape it together.

Claudia Antolich, founder and marketing strategist

Someone senior to run your marketing, lead a project or find what’s holding growth back.

Pick the way that fits, or tell me what you need and we’ll shape it together.

Claudia Antolich, founder and marketing strategist

Someone senior to run your marketing, lead a project or find what’s holding growth back.

Pick the way that fits, or tell me what you need and we’ll shape it together.

Claudia Antolich, freelance head of marketing in Amsterdam

Someone senior to run your marketing, lead a project or find what’s holding growth back.

Pick the way that fits, or tell me what you need and we’ll shape it together.

3 ways to work with me


3 ways to work with me

  1. Bring me into your team | Embedded senior marketing

  1. Bring me into your team | Embedded senior marketing

I plug into your business 1 to max 3 days a week, as your marketing lead or as owner of a specific area.

This is for you if
  • Marketing work is piling up and nobody is senior enough to own it

  • The founder or sales lead is still carrying marketing alongside everything else

  • You have junior marketers who need someone to lead and guide them

  • Marketing has become scattered or reactive, and you need someone to decide what matters and drive it

  • Someone left and you need experienced capacity without an immediate permanent hire

  • You’re growing, but not ready for a full-time Head of Marketing

What changes

Marketing stops being something you carry on the side. It gets one senior owner and clear priorities, so decisions get made, work moves forward, and you can focus on running your business. If you have a team, they finally get someone to lead and guide them. I can own the whole function or just one area, such as CMS, CRM, content or brand for example.

How it works

It's a regular weekly commitment, from one day a week upwards, billed monthly. I work remotely or in a hybrid setup. For lighter needs, I also offer small monthly retainers for a set number of hours, such as managing your website or a social channel.

Artwork representing Clarity session by Claudia Antolich
  1. You know what you need | Project work

You have a defined project and need an experienced marketer to own it and get it over the line, or to bring the capacity to deliver it.

This is for you if
  • A commercial project exists, but nobody internally has the time or experience to lead it

  • A website, CRM or marketing automation project needs someone to take ownership and finish it

  • Marketing, business development and sales work in silos and the funnel needs redesigning

  • An important project has stalled because ownership is unclear or too many people are involved

Where I help most
  • Messaging, content and communications. Website copy, case studies, thought leadership, email and PR: clear writing that sounds like you and supports sales.

  • Positioning, rebranding and go-to-market. Getting clear on what you sell and why people should choose you, then putting it into your messaging, brand, new website and launch, from start to finish.

  • Commercial funnels and CRM. Connecting marketing, business development and sales around one pipeline, so leads don’t get lost and enquiries turn into clients. That covers process mapping, website, CRM (HubSpot), marketing automation, ABM, and email and retention marketing.

How it works

I scope the project with you, then lead it end to end or work alongside your team, whichever fits. I take care of the planning, coordination and delivery.

Claudia Antolich | Freelance embedded marketing lead
Claudia Antolich | Freelance embedded marketing lead
Clarity session artwork by Claudia Antolich
Clarity session artwork by Claudia Antolich
  1. Bring me into your team | Embedded senior marketing

I plug into your business 1 to max 3 days a week, as your marketing lead or as owner of a specific area.

This is for you if
  • Marketing work is piling up and nobody is senior enough to own it

  • The founder or sales lead is still carrying marketing alongside everything else

  • You have junior marketers who need someone to lead and guide them

  • Marketing has become scattered or reactive, and you need someone to decide what matters and drive it

  • Someone left and you need experienced capacity without an immediate permanent hire

  • You’re growing but not ready for a full-time Head of Marketing

What changes

Marketing stops being something you carry on the side. It gets one senior owner and clear priorities, so decisions get made, work moves forward, and you can focus on running your business. If you have a team, they finally get someone to lead and guide them. I can own the whole function or just one area, such as CMS, CRM, content or brand for example.

How it works

It's a regular weekly commitment, from one day a week upwards, billed monthly. I work remotely or in a hybrid setup. For lighter needs, I also offer small monthly retainers for a set number of hours, such as managing your website or a social channel.

  1. You know what you need | Project work

  1. Something is stuck | From strategy to growth plan.

You have a defined project and need an experienced marketer to own it and get it over the line, or to bring the capacity to deliver it.

This is for you if
  • A commercial project exists, but nobody internally has the time or experience to lead it

  • A website, CRM or marketing automation project needs someone to take ownership and finish it

  • Marketing, business development and sales work in silos and the funnel needs redesigning

  • An important project has stalled because ownership is unclear or too many people are involved

Where I help most
  • Messaging, content and communications. Website copy, case studies, thought leadership, email and PR: clear writing that sounds like you and supports sales.

  • Positioning, rebranding and go-to-market. Getting clear on what you sell and why people should choose you, then putting it into your messaging, brand, new website and launch, from start to finish.

  • Commercial funnels and CRM. Connecting marketing, business development and sales around one pipeline, so leads don’t get lost and enquiries turn into clients. That covers process mapping, website, CRM (HubSpot), marketing automation, ABM, and email and retention marketing.

How it works

I scope the project with you, then lead it end to end or work alongside your team, whichever fits. I take care of the planning, coordination and delivery.

You’re doing the work, but growth isn’t coming, and you’re not sure why. Before spending more on marketing, I look at what’s actually holding things back.

This is for you if
  • Marketing is happening, but it isn’t producing the leads or revenue you expected

  • Your business has changed, but your positioning, offer and messaging haven’t

  • You keep investing in marketing but aren’t confident the foundations are right

  • People show interest but don’t convert

  • Marketing, business development and sales aren’t working together

  • Your offer has become too complicated, scattered or hard to sell

What you get

An honest look at your commercial and marketing foundations, a clear view of what needs to change and a practical growth plan with priorities. You leave knowing where to focus, what to stop and what to do first.

It comes in a size that fits your business, from a focused strategy session to a full audit with your team involved.

It’s also a natural first step. If we then want to work together on the plan, we can move straight into embedded or project work.

Have a team and need a fuller audit? Get in touch and we’ll scope it together.

Artwork representing Clarity session by Claudia Antolich
  1. Something is stuck | From strategy to growth plan

  1. Something is stuck | From strategy to growth plan

You’re doing the work, but growth isn’t coming, and you’re not sure why. Before spending more on marketing, I look at what’s actually holding things back.

This is for you if
  • Marketing is happening, but it isn’t producing the leads or revenue you expected

  • Your business has changed, but your positioning, offer and messaging haven’t

  • You keep investing in marketing but aren’t confident the foundations are right

  • People show interest but don’t convert

  • Marketing, business development and sales aren’t working together

  • Your offer has become too complicated, scattered or hard to sell

What you get

An honest look at your commercial and marketing foundations, a clear view of what needs to change, and a practical growth plan with priorities. You leave knowing where to focus, what to stop and what to do first.

It comes in a size that fits your business, from a focused strategy session to a full audit with your team involved.

It’s also a natural first step. If we then want to work together on the plan, we can move straight into embedded or project work.

Have a team and need a fuller audit? Get in touch and we’ll scope it together.

Claudia Antolich | Freelance embedded marketing lead
Claudia Antolich | Freelance embedded marketing lead
Portrait of Claudia Antolich, founder and marketing and communications strategist


Not sure which one is right or have something different in mind?

Tell me what you need. I’ll listen first, then tell you honestly whether and how I can help.

Portrait of Claudia Antolich, founder and marketing and communications strategist


Not sure which one is right or have something different in mind?

Tell me what you need. I’ll listen first, then tell you honestly whether and how I can help.

Portrait of Claudia Antolich, founder and marketing and communications strategist


Not sure which one is right or have something different in mind?

Tell me what you need. I’ll listen first, then tell you honestly whether and how I can help.

CLAUDIA ANTOLICH

Marketing that drives growth.

Claudia Antolich

hello@claudiaantolich.com
Amsterdam, The Netherlands

KVK: 42038112
VAT: NL005447521B64

© 2026 Claudia Antolich. All rights reserved.

CLAUDIA ANTOLICH

Marketing that drives growth.

Claudia Antolich

hello@claudiaantolich.com
Amsterdam, The Netherlands

KVK: 42038112
VAT: NL005447521B64

© 2026 Claudia Antolich. All rights reserved.

CLAUDIA ANTOLICH

Marketing that drives growth.

Claudia Antolich

hello@claudiaantolich.com
Amsterdam, The Netherlands

KVK: 42038112
VAT: NL005447521B64

© 2026 Claudia Antolich. All rights reserved.